Email marketing for artists

Most of your art will sell to
collectors you already have.

Beautiful branded emails, designed from a single sentence.

Start now, freeSee pricing

Your brand kit

Upload a logo. Upload a palette.
That is the setup.

Generating your brand kit is deliberately easy. Drop in your logo and any colour palette — a screenshot of one works, so a palette you found anywhere can become yours — and every email you make from then on speaks your brand's colour language.

  • Your logo, once

    Added at setup, then it is on everything you send.

  • A palette, or a screenshot of one

    Upload the image and Brushly reads the colours out of it.

  • Every email built on it

    Your colours and your mark, so nothing you send looks like a template.

Brand kit
Your logostudio-mark.png
A palette, or a screenshot of onepalette-screenshot.png
Your colour languageApplied to every email you send

Design by prompt

Describe the email.
Get a beautiful one back.

No builder, no blocks to drag, nothing to code. Write a plain sentence about what you want to send and Brushly designs the HTML email around your brand kit.

You type
Announce my new coastal series to my collectors, with a link to buy from my portfolio.
You get

Tag lists

Sort your collectors,
then write to them differently.

Build a tag list and put every collector in the one that fits. A first-time buyer and a collector who has bought four times should not get the same email, and once the lists exist they do not have to.

VIP collectorsNew collectorsFormer collectorsNeeds reaching out
Lists
VIP collectors38
New collectors126
Former collectors54
Needs reaching out19
Sending toVIP collectors

Not every email is a campaign

Write to one collector.
Attach the invoice.

Reach out one to one, just to have a normal conversation and warm it up again. Send a studio update. Send the link to a new launch so a collector can buy straight from your portfolio. Send the invoice, from the same place.

  • One-to-one mail

    A plain note to a single collector, not a broadcast.

  • Studio updates and launches

    Link straight to the work, so they buy from your portfolio.

  • Invoices

    Send one through the same email, and track it in Sales.

See invoicing →
New message
To1 collector
SubjectA note, and the invoice for the last piece

Wanted to say thank you properly for the last one — it went to a good wall. Two new works are drying in the studio this week, and you will see them before anyone else.

InvoicePDF
Send

Open rate and click rate

See who is leaning in,
and who has gone quiet.

Every send tells you who opened it and who clicked through. That is how you learn which collector wants more from you and which one has stopped paying attention — and it is how you decide where to point the business next.

VIP collectors71%34%
New collectors52%18%
Former collectors24%5%
  • Openedwho is still listening
  • Clickedwho is close to buying
  • Quietwho needs reaching out

The easiest email marketing, made for artists.

Start with a logo and a palette. Send your collectors something today.

Start now, freeOpen Brushly