Free art price calculator
Enter your time, materials and size. The calculator works out your cost floor, your minimum price and the square-inch rate it gives you. Free, no sign-up.
Your minimum price
$581
The lowest you can charge for this piece without losing money.
Use these rates as the floor for other pieces in the series, so a buyer sees the same logic across sizes.
What should you list it at?
Your minimum covers your costs. What you list at depends on your experience, the medium and what similar work sells for, and that is what Brushly's Smart Pricing Calculator works out.
Get the full version in the Brushly app
Start your free trial and the Smart Pricing Calculator weighs your experience, the medium, the size and the market, then hands you the price and the words to defend it.
7 days free. No card needed.
Everything else in your trial
A portfolio that sells
Your own page on brushly.art. Collectors buy direct, and Brushly takes 0% commission.
One-click marketing
One artwork becomes Instagram, Facebook, LinkedIn and X posts in a click.
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Pricing, titles, Etsy listings, bios, statements, press releases and more.
Verified certificates
Designed certificates with a QR code collectors scan to verify the work.
Inventory and invoices
Every piece tracked and every sale invoiced, in one place.
Print on demand
Order fine art prints of your work, for yourself or shipped to a collector.
Open calls
Curated calls for artists, with your eligibility checked and your application drafted.
Wall mockups
Show collectors your work on a real wall before they buy.
How it works
Add your time
The hours the piece took and the hourly rate you want to earn.
Add your costs
Canvas, paint, medium, varnish, framing — everything the piece used.
Set your margin
30 to 50 percent covers the studio, the tools and the work that doesn't sell.
Questions
Start with your cost floor: the hours a piece took multiplied by the hourly rate you want, plus what you spent on materials. Add a margin of 30 to 50 percent to cover studio costs, tools, marketing time and the pieces that don't sell. That is the lowest price you can charge without losing money. Your experience, the medium and what comparable work sells for then decide how far above that floor you can list it.
Square-inch pricing keeps a series consistent, because a buyer sees the same logic across sizes. The hard part is choosing the rate. This calculator shows the rate your minimum price works out to, so you can use it as the floor for the rest of the series instead of picking a number out of the air.
Most working artists add 30 to 50 percent on top of their costs. A painting has to pay for things that aren't on its receipt: studio space, tools, framing, photography, marketing and the work that doesn't sell.
No. It's the lowest price that covers your costs. What you list at also depends on your experience, the medium and what similar work sells for. Brushly's Smart Pricing Calculator weighs all of that and gives you a quick-sale, market and patient-sale price, with a written justification you can send a buyer.
Yes. It runs in your browser, needs no sign-up, and nothing you enter is saved or sent anywhere.
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