Brushly vs Etsy

Etsy alternatives for artists

Etsy takes a cut of every sale.
Your own portfolio doesn't.

Sell your art from a Brushly portfolio at 0% commission, with no listing fees and no Offsite Ads fees. Then post it everywhere and keep every buyer as your collector.

7 days free. No card needed.

Choose Brushly over Etsy if you want

  • 0% commission and no listing fees
  • A portfolio that is only your work, with no competing shops
  • Buyers who become your collectors
  • One-click posts to Instagram, Facebook, LinkedIn, X and Pinterest, and AI that writes your Etsy listings too

Commission calculator

Keep the whole sale.
Pay one flat plan.

Move the slider to your yearly sales and see what Etsy's commission costs next to a Brushly plan.

Etsy keeps (6.5% transaction fee)$325
Brushly Foundation, 0% commission$173 a year
You keep, on top, with Brushly+$152

Both charge card processing (Etsy's is 3% + $0.25 in the US; Brushly sales use Stripe's standard rate), so it's left out. Not counted either: Etsy's $0.20 listing fees, and Offsite Ads fees of 12–15% on sales that come from its ads. The Brushly figure is the Foundation plan billed yearly.

Feature comparison

Brushly vs Etsy, side by side.

FeatureBrushlyEtsy
Selling
Commission or transaction fee0%6.5% of the price plus shipping
Listing feesNone$0.20 per listing, again each time it sells
Ad fees on salesNoneOffsite Ads: 12–15%, compulsory once a shop passes $10,000 a year
Card processing (US)Stripe's standard fees3% + $0.25
Shop with only your work on itYesYour listings sit beside other sellers'
Marketing
One-click posts to Instagram, Facebook, LinkedIn, X and PinterestYesNo
AI Etsy titles, descriptions and tagsYesNo
Branded emails to your collectorsAdd-on, $14.99 a monthNo
Wall-art mockupsYesNo
Running your studio
Inventory with locations and statusesYesNo
Invoices for sales made anywhereYesNo
Certificates of authenticity with QR verificationYesNo
Print orders shipped to you or a collectorUS plansNo

Etsy details checked against their own website in September 2026. A cross means it isn't offered on their pricing or feature pages. Prices and terms change, so check theirs before you decide.

What it costs

Fees that grow with you, or one flat plan.

Etsy is cheap to start and gets more expensive as you sell more. A Brushly plan stays the same, so past a few thousand dollars a year you keep more of every sale.

Recommended

Brushly

From$14.39/ month

Billed yearly

  • 0% commission on every portfolio sale
  • Portfolio, marketing, inventory, invoices and certificates in one app
  • 7-day free trial, no card needed

Etsy (US seller)

  • $0.20 per listing, renewed each time an item sells
  • 6.5% transaction fee on the price, shipping and gift wrap
  • 3% + $0.25 payment processing
  • Offsite Ads: 15% of the order (12% once you pass $10,000 a year), up to $100
  • 2.5% currency conversion when your listing and payout currencies differ

Why artists switch

Your art, on your own page.

  1. Keep the fees

    No transaction fee, no listing fee, no ad fee: 0% commission on every portfolio sale.

  2. No lookalikes next to your work

    Your portfolio shows your art only, not a page of similar listings.

  3. Buyers you can reach again

    Every portfolio buyer joins your collector list, ready for your next launch.

  4. Still selling on Etsy?

    Brushly's AI writes Etsy titles, descriptions and tags, so you can run both.

Switching

Move over in an afternoon.

  1. Start your free trial

    Seven days, no card. Import your artworks from a spreadsheet or add them one by one.

  2. Connect Stripe and set shipping

    Payments go straight to your own Stripe account. Set a shipping price for the countries you ship to.

  3. Share your portfolio

    Your page lives at brushly.art/artists/your-name. Post a piece to every platform in one click with the link.

Questions

Brushly or Etsy? Answered.

It depends on what you sell. For originals and building your own collector base: your own portfolio, such as Brushly at 0% commission. For discovery through an art marketplace: Saatchi Art, which keeps 40%. For print on demand: Fine Art America. For a general online store: Shopify.

In the US: $0.20 per listing, a 6.5% transaction fee, and 3% + $0.25 payment processing. Sales that come from Etsy's Offsite Ads cost another 15%, or 12% once a shop has made $10,000 in a year, up to $100 per order.

Yes, from your own portfolio. On Brushly, collectors check out through your own Stripe account and Brushly takes 0% commission. You pay a flat plan and Stripe's standard card fees.

Yes. Brushly's AI tools write Etsy titles, descriptions and tags, and its inventory keeps track of what has sold wherever it sold.

Brushly brings them to it: one-click posts to five platforms with a link to your work, comments sorted so you can answer buyers first, and emails to your collectors. Every artist portfolio also has its own search-friendly page.

Your art, your buyers,
your whole sale.

Set up your portfolio, list your work and post it everywhere today.

7 days free. No card needed.